During my time at Common Good, an eco-friendly and mission-driven household brand, I developed visual marketing and advertising campaigns focused on driving brand growth, particularly through social media and influencer networks. I also spearheaded digital marketing initiatives, communication strategies, newsletters, and growth campaigns, ensuring they aligned with the brand's values and goals.

In addition to leading these strategies, I played an active role in the creative process by styling and photographing various brand campaigns, ensuring a cohesive and impactful visual identity while maintaining budget-conscious solutions suited for a smaller brand. My work encompassed social media marketing, influencer outreach, and producing photo and video shoots, all with the goal of reinforcing the brand’s presence and engagement.