As a Creative Director for experiential marketing, I developed and executed creative strategies for brand-building events that captivate audiences and bring brands to life. At The Points Guy, I oversaw every aspect of major events like the TPG Awards, from event design and marketing materials to sales collateral, video production, and social media assets for both the brand and its partners.

I also created immersive experiences, such as an aviation-themed pop-up store in London for the UK launch, featuring branded merchandise, panel discussions, and digital content. Additionally, I worked on set pieces for branded partnerships, like collaborations with travel influencer Passenger Shaming, and installation moments for The Points Guy’s New York office. I also directed creative for events like the NY Pride Parade, managing float design, merchandise, and marketing materials.