Braze
Year: 2023-2024
Role: Associate Creative Director (Contract)
Year: 2023-2024
Role: Associate Creative Director (Contract)
In my contracted position at Braze, I worked on the company's brand redesign, particularly focusing on photography. Additionally, I led the creative in a tentpole project to kickstart the new rebrand – the 2024 edition of the Global Customer Engagement Review. This extensive report, derived from a survey of 1,900 VP+ marketing executives, explored emerging customer engagement trends and provided strategic solutions. My contributions included designing a dynamic 48-page animated report, developing a video sizzle reel, and managing the creation of social and product graphics.