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© Isabelle Raphael 2022
All Rights Reserved


The Points Guy - Experimental

Year: 2017-2019
Role: Creative Director


I oversaw the creative direction for a spectrum of impactful experiential brand-building events in the US and UK markets. My responsibilities included leading the creative for the TPG Awards for two consecutive years. This annual award show drew in over 500 industry leaders from the credit card and travel sectors.

I led the design and execution of an aviation-themed pop-up store in London to mark the UK launch. This endeavor encompassed the creation of branded merchandise, the curation of engaging social media moments, facilitation of panel discussions, and the production of videos. I also provided creative for events such as the NY Pride Parade, where I oversaw float creation, merchandise, and various marketing collateral.