![](https://freight.cargo.site/t/original/i/9eaa95735ebe3582ee51ab25ebb43726b0e011d741fa45180220ae9be9bbe7c1/Hilton-Honors-Amex-Hilton-Honors-Ascend-Amex-Hilton-Honors-Aspire-Amex-CREDIT-CARD-STILL-LIFE-_EHelgas_2019.jpg)
![](https://freight.cargo.site/t/original/i/709edbb450ff0680e3b954545e0d9edee5d2abbac634fcd0a2200091fbf233ac/American-Express-Platinum-Credit-Card_Still-Life-Taxis.jpg)
The Points Guy - Branded
Year: 2017-2019
Role: Creative Director
Year: 2017-2019
Role: Creative Director
I led conceptualization, creative direction, production, and occasionally wore the hats of both photographer and stylist for branded partnerships. These collaborations extended to financial and travel clients, among them Chase, American Express, Delta, and Capital One. Notably, I operated on a global scale, engaging with credit card clients in both the UK and the US. Worked with photographers Eric Helgas, John Gribben and stylist Elyse Edwards.
![](https://freight.cargo.site/t/original/i/2e2f3e76de031efc3e9b47af8aa3b357cc2fe0fbc9608bf3f5f909c44ae427f8/Marriott_Bonvoy_Business_GIF.gif)
![](https://freight.cargo.site/t/original/i/ceee409c0aa88c3d6a791aa1a0b9d2f05640098adab3fe7c486ead9b553927f2/American_Express_Platinum_3-copy.gif)
![](https://freight.cargo.site/t/original/i/ca8d068a924fa3cf5c72f22c01f3f37fcb815dd22a5c47a50e7e1883ae82862d/American_Express_Platinum_1.gif)
![](https://freight.cargo.site/t/original/i/72efea6672d7bf664bd1c0a242c67225d67bfed9916ca84642467a50b17d5e9e/American_Express_Platinum_2.gif)
![](https://freight.cargo.site/t/original/i/1be0f15bf3fe60259b85892174ba47ef74c82f7a696c1018202981f2dc9a7f88/American-Express-Platinum-travel-lounge.jpg)
![](https://freight.cargo.site/t/original/i/0671fd2e4c2328ab7c2ab500372b24949446641c8f249aeb8f6286f3d0fffa5f/Amex-Rose-Gold-Dining.jpg)
![](https://freight.cargo.site/t/original/i/93d4fef462d5022316bdcb123c1e0dc69c1c097be13efd6f1c3a277a06901a75/AMEXBusinessGold_HighRes-46.jpg)
![](https://freight.cargo.site/t/original/i/dfcb0a6d0464ab40234a75f9122727ba100bc0157b73b33dbd2345a1cae14786/CREDIT-CARD-SYDNEY-AUSTRALIA-amex-gold-10.jpg)
![](https://freight.cargo.site/t/original/i/21ce002e565cfbfe8fabc1cedc7450f55b76a893ffc08a777db2d907b77e161f/Delta_Sky_Miles_Program001.jpg)
![](https://freight.cargo.site/t/original/i/edcd3e06c226714170b5ba3f4e4f9d17859666b4acc5b86f182a093e8becddd0/Delta-Amex-Gold-Skymiles-Delta-Amex-Platinum-Skymiles-Delta-Amex-Reserve-Skymiles-CREDIT-CARD-STILL-LIFE_EHelgas_2019.jpg)
![](https://freight.cargo.site/t/original/i/64a400c3092e6e34d3ca77fe2664ccf513927317e31927f9351da8ac0fddd473/Spark_Business_GIF.gif)
![](https://freight.cargo.site/t/original/i/5b1ca9e2a9456c5e1069edf2672ac02c1e8f6ee638d3f178a34574751bdf9d4d/Capital_One_Venture_3.gif)
![](https://freight.cargo.site/t/original/i/187f8029a62dd313b38dcc46216cc651f435b8b891af87dc2550ef61389b6862/Capital_One_Venture_2.gif)
![](https://freight.cargo.site/t/original/i/c4877949ade6bd1c52fc183e73fd80e3f0d56c1971a76083733d6ad0d9df01a9/Venture_GIF_02_001_3.gif)
![](https://freight.cargo.site/t/original/i/3fced7ced976000a42855ded7e58d65172f861312920d7d366f3a86aff9ad4d4/Capital_One_Venture_1.gif)
![](https://freight.cargo.site/t/original/i/31da1f67d4ecb48824e9465499de713cecfbf3e832adf008c871935f771a7289/Capital-One-Venture_Montreal-August-2019-8.jpg)
![](https://freight.cargo.site/t/original/i/985673dd6973b08bab2bffa899f32511fed6de24bf116c4c9965b34ca5321841/Capital-One-Venture_Montreal-August-2019-3.jpg)
![](https://freight.cargo.site/t/original/i/eb1eed90d3544ac84463fb91dd074f91d1fc219152a94fc347e1e0c06dd6faa2/Capital-One-Venture-Rewards-travel-maps.jpg)
![](https://freight.cargo.site/t/original/i/d7c25b120ed6c3e7a684554df475e386262932cb6d641ce6c4302e9cf0645d90/19032019_ThePointsGuy_IHG-Rewards-Club.jpg)
![](https://freight.cargo.site/t/original/i/acfb6156c2423dab18c479b7f90f3cb3e5cba25b324924001231b262db3f851c/19032019_ThePointsGuy_Virgin-Atlantic-Reward-Credit-Card-tail.jpg)
![](https://freight.cargo.site/t/original/i/60992d17686a841de10b6292366efb09a2029d6d08a3ebb621905cdb69364162/19032019_ThePointsGuy_Mozo-_-Rvolt.jpg)
![](https://freight.cargo.site/t/original/i/dc18673f9fbbf7167efb56a0da455f55b7d220549cdd23d93be13c8911a6420a/19032019_ThePointsGuy_American-Express-Platinum2.jpg)
![](https://freight.cargo.site/t/original/i/c44cf239445f169a431bd0cd7dc3ae373df0fb40a8f4e1734d06669afc4c66c5/19032019_ThePointsGuy_Monzo.jpg)
![](https://freight.cargo.site/t/original/i/7de6723c8c599c123d3d8952bdea77acfd3f822f3118c952c42bc7c1e8064859/19032019_ThePointsGuy_Curve-Blue-Free.jpg)
![](https://freight.cargo.site/t/original/i/90689403f9a2ea33d891d586d8cf6bda441e8b10d2d25179c89d0096ee6b9ad2/Chase_Sapphire_Preferred_1.gif)
![](https://freight.cargo.site/t/original/i/f58db0e3379cce20acb0d5957e3cc2a135bb3f72384e78f9eb6e01713ca1ad8b/Chase_Sapphire_Preferred_4.gif)
![](https://freight.cargo.site/t/original/i/f862f13130319021c06a0ad7df1f59257e2ef20cc7658a95f4d73f24fecebb6c/Chase_Sapphire_Preferred_3.gif)
![](https://freight.cargo.site/t/original/i/f34e9109f1cb37db530b93116db8f37c25e4d3169d0a3b294b759e8181b5326f/Chase_Sapphire_Preferred_2.gif)