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© Isabelle Raphael 2022
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The Points Guy - Branded

Year: 2017-2019
Role: Creative Director


I led conceptualization, creative direction, production, and occasionally wore the hats of both photographer and stylist for branded partnerships. These collaborations extended to financial and travel clients, among them Chase, American Express, Delta, and Capital One. Notably, I operated on a global scale, engaging with credit card clients in both the UK and the US. Worked with photographers Eric Helgas, John Gribben and stylist Elyse Edwards.