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© Isabelle Raphael 2022
All Rights Reserved


Common Good

Year: 2016
Role: Visual Marketing Director


During my time at Common Good, a mission-driven and eco-friendly household brand, I crafted compelling visual marketing and advertising campaigns aimed at driving brand growth, with a primary focus on leveraging social media and influencer networks.

My contributions extended to the development of digital marketing initiatives, communication strategies, newsletters, and growth campaigns. In addition, I played a hands-on role in the creative process by photographing and styling various brand campaigns, ensuring a cohesive and impactful visual identity for the brand, while keeping budgets sustainable for a small brand.