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© Isabelle Raphael 2022
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The Points Guy - Editorial Work

Year: 2017-2019
Role: Creative Director

I played a pivotal role in enhancing and evolving The Points Guy's storytelling voice and visual identity by conceiving and commissioning original artwork for daily editorial posts, feature stories, and special tentpole projects. Worked with illustrators including  Craig&Karl, Selman HosgorSelman Hosgor, Abbie Winters and Anthony Calvert.