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© Isabelle Raphael 2022
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Ethic

Year: 2021-2023
Role: Creative & Product Strategy Consultant


During my time at Ethic, I spearheaded a new sustainable behavior initiative known as "Sustainability for Everyone." In this pivotal role, I took charge of crafting the UX and product development roadmap, as well as devising an effective content and creative strategy. My responsibilities included overseeing a team of freelance creatives, conducting extensive user research, and shaping the visual direction of the project, encompassing positioning, product design, and the visual brand identity. Notably, this endeavor evolved into an independent company, Homegrown.